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Our 2022 Transparency Report.
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Every year, we make hundreds of decisions that determine which coffees make it into our range.
The customer-facing expression of these decisions is largely sensorial. Is the coffee sweet, clean, vibrant, and fresh? Is it representative of where it’s grown? Perhaps most crucially, is it something that we’re excited to drink daily and proud to share with our customers? While it’s hugely important to us, how a coffee tastes is only half the story, with the economic and environmental aspects of its production being equally (if not more) important.
Behind every forward-facing decision are consequences and impacts that resonate back along our supply chain.
For every season that we return to purchase enthusiastically and consistently from our friend Aime Gahizi in Karongi, Rwanda, we’re sending a message that there’s a viable market for the coffee he produces, and that we’re able and willing to pay an appropriate price for it. For us, it’s impossible to ensure those decisions are having the kinds of impacts that incentivise continued production of the coffees we cherish, if we don’t interrogate and understand where the money we spend on raw coffee is going.
In simple terms, this report interrogates which coffees we bought in 2021, how much we paid for them, who we paid, and who was assuming the majority of the risk.
Transparency reporting is a framework to evaluate our buying, and moves us towards more decisions that champion the work of the world’s best coffee producers.
We want to know who’s growing the coffee we buy, under what conditions, and at what price. We want to develop longer-term buying relationships with those people, and be champions of the difficult and risky work they do. We want to have the information necessary to make informed decisions about where our buying dollars go. We want to demonstrate to the producers we buy from — both now and in the future — that we’re willing to invest time and energy into considered and future-minded sourcing.
This is our first report. Without doubt, it will evolve and develop with each season.
We can already identify the need for better transparency beyond exporter pricing, and a crucial need for more direct buying relationships in Colombia, especially. It’s also obvious to us that a PDF download many months after the end of the reporting period isn’t enough — we need to have real time reporting built into both our retail and wholesale product pages.
While there’s plenty of room to improve on both our buying and our reporting, I’m proud to share with you this foundational work we’ve done and the continued efforts our team is making to build upon it.
With special thanks to our coffeebar, online, and wholesale customers everywhere for choosing to buy incredible coffee and support the people who grow it.
Read our 2022 Transparency Report here: https://fieldworkcoffee.com.au/pages/transparency
Comments, thoughts, feedback, or questions are warmly welcomed.
The customer-facing expression of these decisions is largely sensorial. Is the coffee sweet, clean, vibrant, and fresh? Is it representative of where it’s grown? Perhaps most crucially, is it something that we’re excited to drink daily and proud to share with our customers? While it’s hugely important to us, how a coffee tastes is only half the story, with the economic and environmental aspects of its production being equally (if not more) important.
Behind every forward-facing decision are consequences and impacts that resonate back along our supply chain.
For every season that we return to purchase enthusiastically and consistently from our friend Aime Gahizi in Karongi, Rwanda, we’re sending a message that there’s a viable market for the coffee he produces, and that we’re able and willing to pay an appropriate price for it. For us, it’s impossible to ensure those decisions are having the kinds of impacts that incentivise continued production of the coffees we cherish, if we don’t interrogate and understand where the money we spend on raw coffee is going.
In simple terms, this report interrogates which coffees we bought in 2021, how much we paid for them, who we paid, and who was assuming the majority of the risk.
Transparency reporting is a framework to evaluate our buying, and moves us towards more decisions that champion the work of the world’s best coffee producers.
We want to know who’s growing the coffee we buy, under what conditions, and at what price. We want to develop longer-term buying relationships with those people, and be champions of the difficult and risky work they do. We want to have the information necessary to make informed decisions about where our buying dollars go. We want to demonstrate to the producers we buy from — both now and in the future — that we’re willing to invest time and energy into considered and future-minded sourcing.
This is our first report. Without doubt, it will evolve and develop with each season.
We can already identify the need for better transparency beyond exporter pricing, and a crucial need for more direct buying relationships in Colombia, especially. It’s also obvious to us that a PDF download many months after the end of the reporting period isn’t enough — we need to have real time reporting built into both our retail and wholesale product pages.
While there’s plenty of room to improve on both our buying and our reporting, I’m proud to share with you this foundational work we’ve done and the continued efforts our team is making to build upon it.
With special thanks to our coffeebar, online, and wholesale customers everywhere for choosing to buy incredible coffee and support the people who grow it.
Read our 2022 Transparency Report here: https://fieldworkcoffee.com.au/pages/transparency
Comments, thoughts, feedback, or questions are warmly welcomed.
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